Sourcing in China, for brands that care.
We help brands develop and produce branded goods and premium packaging in China. One operator, from brief to delivery.
A boutique sourcing practice, for brands that care how things are made.
What we do
We work with brands making physical products in China. Branded goods, premium packaging, custom production.
A few brands at a time. Run end to end by one operator.
Sourcing, packaging and production in China, for brands that care.
Currently operating from Hangzhou.
Software, commerce, and China.
Álvaro Puche runs Sortwell. His background is in software and ecommerce, helping brands build the digital side of their business.
Sortwell brings that same approach to the physical side: sourcing, packaging and production in China. A few partnerships at a time, run end to end by the same operator.
Three things we do, done well.
Supplier Discovery
We find and shortlist factories that match your category, scale and quality standard. Vetted suppliers, ready to talk.
Premium Packaging
Structure, print and finish for brands where the box matters as much as the product. Packaging that holds up next to the best.
Product Development
From brief to first sample: materials, prototyping, design for manufacture. From idea to shippable, without losing the intent.
How we work
Five stages, brief to delivery.
Run with the discipline of a consultancy and the pace of a product team. Visibility at every step.
-
Brief
Define the product, the standard and the constraints.
-
Discovery
Map factories and suppliers matched to your scope.
-
Validation
Audit, sample, verify. Separate good from noise.
-
Partnership
Set terms, IP and incentives for the long run.
-
Production
Run quality, logistics and delivery end to end.
Your move, next.
If you're building physical products in China and want a sourcing operator on your side, let's talk.